A recent action from Wyke Farms could signify a new era in trademarking.
In a bid to tackle the skills gap affecting the digital communications industry BIMA, the national trade association for digital organisations, runs a programme that inspires young people to pursue digital careers.
A London skyline rescaled to reflect the social media presence of each major landmark was a fitting introduction to an event that championed social media analytics.
When it comes to award ceremonies the public relations industry has its fair share, but the PRCA Awards is one of the juggernauts.
Dave Lewis has got the mother of all relaunches on his hands.
One of the few consensuses that emerged from the CIPR Inside Conference at the Kia Oval last week was that digital, however great, should not be a separate entity within communications.
“Regulation was our only choice,” says Mark Jackson, senior policy advisor or the Department of Business, Innovation and Skills (BIS) in regards to the recent requirements placed on corporate reporting.
The medium of video is uniquely placed to affect and influence the public psyche.
“Communicating the truth is easier than communicating something that is contrived,” says Guto Harri, director of communications at News UK and former outrider, comms head and photo buddy to London mayor Boris Johnson.
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