In a bid to tackle the skills gap affecting the digital communications industry BIMA, the national trade association for digital organisations, runs a programme that inspires young people to pursue digital careers.
A London skyline rescaled to reflect the social media presence of each major landmark was a fitting introduction to an event that championed social media analytics.
One of the few consensuses that emerged from the CIPR Inside Conference at the Kia Oval last week was that digital, however great, should not be a separate entity within communications.
“Regulation was our only choice,” says Mark Jackson, senior policy advisor or the Department of Business, Innovation and Skills (BIS) in regards to the recent requirements placed on corporate reporting.
“Communicating the truth is easier than communicating something that is contrived,” says Guto Harri, director of communications at News UK and former outrider, comms head and photo buddy to London mayor Boris Johnson.