An organisation’s reputation is its product and communications professionals need a seat at every table, says new research.

Going into the second quarter of 2018, external communications strategies looking to make strides in the reputational economy can find useful insights in ZINE’s new marketing technology. The London-based social media marketing company has recently completed research involving almost 1,000 influencers and 1,300 consumers on social media to develop its marketing technology.

Gender pay gap disclosures are revealing huge gender pay gap disparities across the UK. Unfortunately, all too often these revelations are not being presented alongside systematic plans as to how to meet better targets. Billion dollar global media agency Wavemaker is a happy exception. This week, it announced a new internal programme called Women@Wavemaker – another, rather than a token, gender equity building initiative for the company.

Conversations about gender issues in the workplace are not limited to Hollywood and the #MeToo and #TimesUp movements. Bringing gendered power-dynamics into the light is destroying the reputations and shareholder prices of many who are perceived as perpetrating or being complicit in workplace gender disparities.

Describing itself as ‘the smart way to stay ahead,’ the Sunday Times Scotland and the Times Scotland are the official media partners for the 72nd Edinburgh International Film Festival (EIFF).

The launch of Corporate Traveller’s new digital platform is the latest indicator of Flight Centre Travel Group’s push to consolidate the corporate travel market. At its annual AGM in November 2017, Flight Centre announced that it expects the corporate arm of the company to grow between 6.2-15.6% in its 2018 financial year. Graham Turner, Flight Centre’s managing director, announced that key to this prediction is its investment in technologies like Corporate Traveller’s YOUR.CT.

Trust is everything in the 2018 digital landscape. With over 3 bn people using social media every month and an average person spending over six hours online missteps online are noticed immediately and en masse. Where Millennials were once perceived as the only demographics using social media for brand research, even 20% of 55 to 64 year olds are looking to social platforms for service information.