A B2B customer will go at least 57% of the way towards making a purchasing decision before speaking with the potential vendor.
Internal communicators would argue that employee engagement is the foundation of a successful brand, and ultimately good business.
It should come as no shock to most communicators that there is a gender gap in the industry.
Yesterday, CIPR presidential nominee Andy Green, a PR and creative consultant, announced via Twitter that he would be stepping out of the race for the CIPR presidency for 2017.
Throughout Social Media Week last month, communicators were discussing ways to meet the challenges presented by the digital age.
Almost every survey about Millennials in the workplace will suggest that young’uns expect their employer to behave ethically or responsibly.
Communicate magazine hosted its influential corporate reporting conference at the Brewery venue in London on 30 September.
Shell announced yesterday (28 September) that it would be pulling out of the Alaskan Arctic after a key well yielded disappointing results.
They led revolutions, started things, made people think differently, changed the world.
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