The European sponsorship industry has shown clear signs of an imminent recovery, according to a continent-wide survey of senior industry leaders conducted by the European Sponsorship Association. The latest ESA Sponsorship Sentiment Tracker, conducted throughout November, found that confidence across all part of the industry has hit its highest level since the start of the Covid-19 pandemic.

The Royal Preston Hospital in Lancashire has deployed a digital asset management (DAM) solution to help its central hospital nursing team overcome visiting restrictions and a reduction in the number of patient appointments during and after the pandemic.

First-of-its-kind online HIV photography gallery ‘HIV in view,’ delivers a repository of high-resultion images depiciting what it means to live with HIV today. Across four countries, people living with HIV stepped forward to be among the first photographed for this gallery, in an aim to help shift the world’s perception of the virus.

A report reveals that business investment in developing skills has not kept up with the growing demand for new skills during the pandemic. While current economic uncertainty resulting from the Covid-19 crisis is accelerating demand for new skills among 60% of workers, nearly half of businesses have reduced their upskilling opportunities in the past six months.

Research reveals dissatisfaction with PR and marketing agency performance as B2B organisations plan their post-Covid-19 and Brexit recovery. The research finds that only 11% of B2B organisations are satisfied with their existing agencies, while 40% of marketing managers admit they find it difficult to measure agency contribution to the overall business.

Multinational automaker Ford and multi-sport brand Eurosport launched a new digital content partnership to explore the future of motorsport and bring to life the automaker’s electrification promise across the content. The new series ‘Bring on Tomorrow’ will showcase the innovations at the forefront of the changes in motorsport to ignite discussions about this transformation.

Digital agency Engage worked with law firm Clarion to coordinate an ongoing digital strategy and support the firm in building a new website that appeals to Clarion’s target audiences of owner managed businesses, private wealth clients and institutions.

From the top 100 brands identified as having a positive sustainability reputation, more than a third are automotive brands, reveals a report led by data and consulting company Kantar and Saïd Business School, Oxford University.

Companies that saw the largest increase in the value of their fundraisers also had the highest volumes of media coverage, with the companies producing most media coverage seeing more than a 30% increase in funds between the first fund raising event and the Series B, a report reveals.