New research conducted by Veolia, a UK-based resource management company and market leader in plastic recycling, reveals that 93% of people think plastic bottles should contain recycled content and are even happy to pay an additional average amount of 2.5p more for it.
Technology has turned into a requirement for the survival for any communications business, with customers seeking interaction with brands through social media platforms.
For sport brands, famous and infamous for their passionate followings, the human interaction offered by social media platforms is invaluable, putting traditional media at a disadvantage.
Through a new charity partnership, Pots & Co is acting as an advocate not only for charitable causes, but for sustainability, by encouraging reuse of its product packaging.
The beauty industry is arguably one of the most saturated, with hundreds of products launched every minute. That makes competition exceptionally hard and brands now go to great lengths in order to stand out.
Once upon a time, when people were spreading hate, they had to do it face to face. Alas, the arrival of the digital age has served as an open invitation for trolls to hide behind their screens, safe in their anonymity, and spew venom.
Sharing the same values and philosophy, German automobile manufacturer Audi and Tottenham Hotspur – the football club in north London that competes in the Premier League, better known as Spurs – are both advocates for advanced, modern design and technology.
The UEFA Champions League is arguably one of the most significant and respected in football, hosting a live audience of more than 160 million people a year and having a following of more than 100 million people on social media.
Being innovative and pioneering in an ever-changing, competitive industry requires intelligence and dedication. Simon Findlater, creative director at creative agency isobel, talks to Communicate magazine about isobel’s new Micralite campaign and the challenges behind branding for the new generation of parents.
