For global media and marketing services company, Mindshare, the publication of its annual Mindshare Trends report rests on the fundamental belief that consumer motivations are a blueprint for the future. The annual forecast surveys over 6,000 people, carrying out social and search analysis while compounding quantitative data with qualitative insights.
Global communications and marketing firm, Edelman, has today released its 2018 Trust Barometer, affirming its continued focus on the measurement and evaluation of trust across various public institutions. Yet as the last two years remain, comparatively, the most volatile in the index’s eighteen-year history, declining trust and the turbulence of disinformation plague trust-building initiatives across the board.
Multinational events and publishing company, Informa plc, is expected to complete its multibillion pound acquisition of global B2B event organiser, UBM plc, this week. The deal, reportedly agreed at upwards of £4bn, will see the combined conglomerate form Britain’s largest operator of business events, with the deal estimated to generate annual cost savings of £50m.
American stock photo agency, Getty Images, has today released its 2018 Visual Trends projection, highlighting the methods in which visual language is forecasted to embed itself across various industries throughout the year. Together with search data and visual research uncovering imminent shifts, three trends have topped forecasts as most prominent.
This weekend, the banking sector will begin its implementation of Open Banking, or more simply put – with the permission of customers – UK banks will now be required to unlock previously withheld spending data previously unavailable to other financial service providers. Yet as the fintech boom ushers in new areas of industry offerings, a new report highlights the ‘Fads, Fears and Future’ of fintech.
The partnership, which holds sustainability at its core, brings together the technological specialities of the Swedish-Swiss multinational corporation with Formula E’s electric-only motorsport series. The first of its kind, announcement of the multi-year sponsorship will see the competition welcome the title, ‘ABB FIA Formula E Championship.’.
The UK’s proposed exit from the European Union next year remains undoubtedly shrouded in ambiguity, and yet as flickers of the volatile political narrative continue to encircle the decision, several industries are making tangible efforts to prepare for its proposed economic hurdles.
The Corporate & Financial Awards has today announced its 2018 programme, emphasising its ongoing recognition of succinct City communications. This year marks the awards’ seventh year, and as the landscape continues to evolve, reporting remains a prominent tool across the landscape. Yet for investors, asset managers, analysts and the wider stakeholder community, the awards’ benchmarking of excellence across corporate communications traces the diverse and positive engagement strategies operating at the core of the financial sector.
Global marketing and advertising agency, Living Group, has kept a keen eye on the digital progress of numerous professional industries since its inception in 2004, from its widely acknowledged legal sector rankings, to its benchmarking of the world’s top asset managers. The agency’s final publication of the year takes a closer look at the digital intelligence of the world’s leading investment banks. Its findings however, suggest a dip in digital communications, with several established names falling short of the industry’s expectations.
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