There is a glorious mystique around the music industry, keeping what happens behind the scenes, an enigma. It may keep the audience intrigued, however the transparency of the business as a whole suffers, creating questions, especially regarding fiscal policy.

Over the past decade, CSR has matured from being perceived as something that’s nice to do, but not integral to a business’ operations to something that impacts corporate reputation, the employer brand and, crucially, a business’ bottom line.

Within British small and medium enterprises (SMEs), there is a gap in perceived employee engagement between senior managers and non-managers.

When public opinion drastically opposes everything a brand has historically stood for, its positioning and communications are drawn into question. For tobacco brands, the rise in e-cigarettes and healthier lifestyles has forced companies to think about their positioning around smoking and, in some cases, contradict their histories in order to prepare their brands for the future.

Red Hot Penny, the retail search marketing agency, examined the social media platforms of 110 of the UK’s largest high street retail chains that have physical shops at over 10 locations, releasing a report called ‘The Social Scorecard: High Street Fashion & Accessories 2018.’.

Corporate digital communications should be exciting. It should be innovative. It should be strategic. And most of all, it should achieve an impact for the organisation in question. The winners at the 2018 Digital Impact Awards lived up to this, and then some.

A nominee for the 2018 Digital Impact Awards, Mosquito Digital focuses on optimising social media content to make a real impact. Anthony Diver shares his thoughts.

The Confederation of British Industry (CBI) has released a year-long study of how society views businesses in the UK, and its results require action. The public are only 56% confident in businesses – a 9% drop since October 2017. Public faith in businesses has dropped in 10 of 12 sectors and large corporate scandals are affecting businesses across the board. To alleviate this tension, the CBI study suggests that businesses talk about what matters to society, not about business.

Event and visual communication association EVCOM has announced finalists in the agency categories for the company’s Industry Awards 2018. For 10 of the companies appearing on the shortlist, it is the first time they have entered the competition.