A new PR consultancy created by heavyweight alumni from Brunswick, Maitland, Financial Dynamics and Grandfield looks set to radically alter the UK communications scene.
Only one in three companies say they’re equipped to tackle reputational threats from social media, according to new survey from PR firm Weber Shandwick.
A website created by the Conservatives to embarrass Gordon Brown has spectacularly backfired on the party, providing further proof of how social media can damage a brand.