Leap Chichester, the creative and digital agency behind creative services agency, Leap London, has relaunched as Leap Create, a people communications agency. The move will see the agency refocus on internal comms and employer branding campaigns, with a particular emphasis on recruiting women and underrepresented groups into STEM roles.
Data from customer engagement experts, Braze, shows that UK brands are unprepared for the phaseout of third-party cookies. New privacy measures presented by Apple and Google present the untapped opportunity for anonymous user data, but comms teams must be aware of poor management negatively impacting stakeholder relationships.
Research from the Brixton Finishing School, a recruitment and learning development organisation for the creative, media and marketing industries, reveals that entry-level job seekers value the diversity of an organisations current employees above competitive salaries or career paths.
The ‘Hope is Everything’ campaign from Netflix was created in association with suicide prevention charity, Campaign Against Living Miserably (CALM), to mark the release of television series After Life Season 3 and provide valuable support to communities across the UK.
Research conducted by independent, international research and insights agency Perspectus Global in partnership with the PRCA, reveals that the average PR agency spends £11k on pitching every year. Agency professionals believe that the time spent is excessive and lacks protection for the intellectual property and resources used.
Virtue, the creative agency behind Vice, has released new research looking at the cultural factors that influence people’s perceptions of brands. It found that 70% of global youth say their perspective on what’s important to them in life has changed since the beginning of the pandemic, with 72% now identifying with a minimalist lifestyle.
Business strategy and communications consultancy, BOLDT, has released data from its trust and ESG reputation research, as collected by analysis partner, Mettle Capital. The research shows that public trust in European businesses has rebounded to pre-pandemic levels, but US counterparts are falling behind.
The Chartered Institute of Marketing (CIM) has launched a virtual professional and personal development course for modern communicators. With an increased level of burnout as a result of Covid-19, this unique course has been designed to help attendees balance a successful career with a fulfilled personal life.
Global Women in PR has announced the results of its 2021 Annual Index, looking at the position of women working in the PR and communications industry. Flexible and remote working policies were found to be the top initiative necessary to fix the gender imbalance at leadership level.
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