The middle class in Latin America is larger than that of India and China combined. Benefitting from a heady combination of investment, industrial innovation and a rapidly growing young population, the region’s 19 countries are prime for change. This, says Ricardo Carioni, deputy head of mission at the Embassy of Nicaragua to the UK and Ireland, and keynote speaker at the Maggie Nally Memorial Lecture 2018, is what drives the region’s growing contribution to global PR and communications. Here, he speaks exclusively to Communicate magazine.