An organisation can guide and position its own reputation, but it does not own it. Ownership is bestowed to an organisation by its stakeholders – including its customers, investors, employees and prospective employees. Excellence in employer brand management is exhibited when companies effectively communicate with these audiences about the company’s reputation.

While obtaining exact figures on the number of homeless people in the UK is near-impossible, estimates suggest a dramatic rise over the past five years. According to homelessness charity Crisis, government statistics put the number of rough sleepers at 3,569 in 2015 – double the figures for 2010.

New research from mobile application specialists, Apadmi Enterprise, sheds light on a digital sore point in the NHS. As over half of patients claimed to have never used mobile technology to engage with the NHS, 76% would like to see it come to fruition.

As mobile phone provider O2 and England Rugby celebrate 21 years of teamwork, decorated with a World Cup in 2003 and a host of Six Nations championships, a recent extension through to 2021 makes the sponsorship one of the longest in sports history.

David Baddiel is not, perhaps, the first person you might expect to see as the concluding speaker at a conference on digital marketing. And neither is a print of David Bowie, emblazoned on the floor. Then, with the soundtrack to Baddiel’s opening gambit nothing other than 1996 anthem collaboration with Frank Skinner, ‘Three Lions’, the audience could be forgiven for thinking they’d wandered into the wrong event. Yet the afternoon's final session, curated by Chris Clarke, international chief creative officer of DigitasLBi, proved not to be about the relative merits of releasing a catchy, football-themed hit.

While payroll giving, also known as Give as You Earn (GAYE) or workplace giving, has been a strong social norm in the US and elsewhere, the UK has much catching up to do in offering this flexible, tax-deductible scheme.

Innovation and excellence was celebrated at the annual Digital Impact Awards, which recognise the impact of client and in-house relationships in the continuously evolving digital industry.

Forming the backbone of most modern communication methods, written content can be uninspiring and social media a chore. And, while attending live productions is a unique and fascinating experience, it is sometimes impractical for those unable to access a suitable venue.

A corporate social responsibility (CSR) reputation survey by the Reputation Institute reveals perceptions of UK companies are lagging behind international corporates. Lego, IKEA and Microsoft were named the most responsible companies by the UK general public. Of the 10 companies perceived to have the best CSR practices, John Lewis Partnership and Rolls-Royce Aerospace were the only two that were UK-domiciled.