Working successfully with influencers requires the development of relationships between the company and the influencer. Melina Thalassinou discusses the challenges involved in getting influencer marketing right

The CIPR Inside group partnered with the IoIC on a research report into the effective measurement and evaluation of internal communications. Trudy Lewis discusses the research findings

Ten years on from the financial crisis, RBS required a deft hand at storytelling and a brave strategic approach to internal communications. Synergy Creative took up the challenge with a multichannel programme that reached employees across RBS’ operations