As CEO of Investis Digital, Don Scales has overseen a rebrand and the expansion of the company as the needs of corporate communicators has shifted. He talks investor relations, digital communications and the new challenges affecting the comms industry
The Samaritans brand had been positioned for over 50 years as a single-product service there to operate a single function. With an updated brand and positioning, it is now working to change the conversation around suicide and build change throughout society. Brittany Golob reports
With an active online business selling bicycles around the world, German manufacturer Canyon needed a website in tune with its premium offer. Antonino Lupo reports on Canyon’s refreshed online experience
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